Coca-Cola - Live customization activation on christmas

Throughout December 2025, Chiaroscuro Studios—at the invitation of partner agency RG Produções—executed a special Christmas activation for Coca-Cola. The campaign featured on-site customization of Christmas ornaments, hand-personalized by our studio's artists. This nationwide activation spanned multiple supermarket chains across Brazil, covering over 50 locations during a three-week operation. The gift was offered as a "gift-with-purchase" incentive for customers buying Coca-Cola products.

Artists: Several